Plum Bakuchiol & Retinol 1% Serum: 20 ml

Overview:
Bakuchiol and retinol serums are skincare products designed to address various skin concerns, including fine lines, wrinkles, and overall skin texture. Both bakuchiol and retinol are ingredients known for their potential anti-aging benefits.

Key Features:
- Retinol (a derivative of Vitamin A) gets your skin renewed, from within! It helps boost collagen (a protein formed naturally in our skin) production & increases the rate of skin cell turnover. This 1% Retinol Face Serum is coupled with Bakuchiol to strike the perfect balance between efficacy and gentleness, while helping the skin look smoother and firmer. Who’s it for? Start using it in your late 20s to help keep fine lines & wrinkles at bay!
- Real people. Real results. The Plum consumer panel reported - 38% visible reduction in fine lines* ; 88% users reported skin firmness*; 93% reported smooth, supple & visibly radiant skin*; 9/10 reported a visible difference in skin within 4 weeks
- 6 week self-assessment study by the plum previews panel

Ingredients:
- Retinyl Palmitate (a Vitamin A derivative): Boosts collagen production - making skin look supple, firm and youthful. Repairs and reverses photoaging and pigmentation.
- Bakuchiol: A natural age fighter! Speeds up skin cell turnover rate - reduces the appearance of fine lines and wrinkles, skin looks smooth and rejuvenated.
- Plant Polypeptides & Amino Acids: Boost natural production of Hyaluronic Acid in the skin which helps smoothen out wrinkles and fine lines.

How to Use:
- Take a few drops and pat serum on your face. Use after cleansing and before moisturising. Ensure the serum is fully absorbed before layering. Follow up with a moisturiser or Hyaluronic Acid Serum. To be used only at night.

Benefits:
- Boosts collagen & elastin production and speeds up cell turnover thus reducing hyperpigmentation
- Smoothes out skin texture, fine lines & wrinkles. Repairs & reverses photoaging
- Kills P. Acne which is the main cause behind breakouts, acne & blemishes
- Quick absorbing, non-greasy face serum that’s suitable for all skin types
- This serum is free of synthetic colours, artificial fragrances & essential oils

Care Instructions:
- Recommended for those over 25 years of age. Retinol is a potent activity and hence we recommend introducing your skin to Retinol gradually. Start by using this serum once a week. Once your skin settles in, increase usage to twice a week and then subsequently on alternate nights. Remember to use an SPF on the following day. If your skin experiences some purging initially, don’t worry this is the ‘retinization’ period where your skin is gearing up to adapt and adjust.
- Retinol tends to react with sunlight leading to loss of efficacy. Hence ensure to store the amber bottle in a cool, dry place away from direct light.

Storage:
- Store it in a cool, dry place, away from direct sunlight and heat.

About the Brand:
Plum offers a wide range of beauty products, including skincare items like cleansers, moisturisers, serums, masks, and sunscreens. The brand also offers haircare products and personal care items like body washes and bathing soaps. It emphasises the use of natural ingredients in its products and avoids harsh chemicals, parabens, sulphates, phthalates, and other harmful additives. Plum products are often formulated with natural extracts, fruit-based ingredients, and plant-derived activities. The brand offers products designed to address specific skin concerns, such as acne-prone skin, dry skin, or sensitive skin. Plum aims to provide high-quality beauty products at accessible price points.